IQ business

  • Realize Ideasinto great products

    We are a strong team of Product and Usability Experts backed up by Technology Professionals to support your big ideas till reality.

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  • Bring Productsclose to your users

    We help you to understand the right users and their needs, in-turn improving the overall experience with the product and the level of involvement.

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  • Seamless & RapidTechnology development

    We build robust web and mobile applications to serve your business specific needs, specializing in Open Source frameworks.

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  • Build right productaddressing the real problem

    We help you discipline your Product Development Lifecycle by bringing the best practices of product developemnt and marketing strategies.

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  • Become Visibleto the right market

    Bring SEO, SEM and SMO techniques to reach the right customer and create an established online identity for your product.

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User Experience

Usability Design in Simple terms makes your application more users friendly. It is a process that involves analyzing the application/website from the perspective of its actual users and come up with the solutions to enhance the overall experience of interacting with the users.
Understanding the behaviour, knowledge, skill set of the target user set is an integral part of this exercise. The ultimate objective of the Usability design is not only to make the application more user-friendly but also to maintain the core goal of the application by removing the clutter.

It is important to realize that usability is not a single, one-dimensional property of a user interface. Usability is a combination of factors including:
Ease of learning - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?
Efficiency of use - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?
Memorability - If a user has used the system before, can he or she remember enough to use it effectively the next time or does the user have to start over again learning everything?
Error frequency and severity - How often do users make errors while using the system, how serious are these errors, and how do users recover from these errors?
Subjective satisfaction - How much does the user like using the system?

Technology Solutions

  • MindsArray developers are known for getting the project done on time with utmost perfection, specializing the web development in CakePHP Framework, PHP, Ajax, JQurey and various Social Media Platforms like facebook and twitter.more info

Product Management

  • MindsArray firmly believes that the basis of any Internet Product and service starts with a culture that supports constant innovation for new products and services that customers love and it fits into a viable business model. more info

Internet Marketing

  • MindsArray offers Internet Marketing (SEO, SMO and SEM) to its clients. Our focus includes both search and Social medium for promotion. Search related services involve SEO and Search based ad campaign. more info