IQ business

Internet Marketing

MindsArray offers Internet Marketing (SEO, SMO and SEM) to its clients. Our focus includes both search and Social medium for promotion. Search related services involve SEO and Search based ad campaign.

Search Engine Optimization

Note: We only offer white hat techniques prescribed by Google and Yahoo Web-Master Guidelines. We do not offer a black hat search engine optimization techniques neither we recommend anyone to use it. These days search engines are very cautious about their result quality and do not hesitate in blacklisting sites if found violating any of the quality guidelines / using any mal practise to show up top on the results.

Google shares the biggest share of search market, hence being the leader in the search engine space; it is the basic need for any internet business to have its presence on Google.
We primarily help you to bring your website to appear on search results on the desired keywords your target customer would type when they are seeking similar services like yours.
In the first step, we help you to identify the right set of keywords which your target customer would type in most of the cases. The other essentials steps are as follows:

1. We investigate your website existing presence over the search results by various research tools.
2. Implementation of quality guidelines prescribed by Google webmaster central.
3. Setting Essential tools for Research like Google Analytics and Google Webmaster tools for proper reporting
4. Google started considering the page performance as a major criterion for search ranking. Hence, we do offer you to enhance the site performance based on the suggestions by YSlow and page-speed.
5. Site changes for appropriate keyword density and layouts.
6. Getting back-links from authority websites
7. Competitor analysis
8. Constant updates to keep you up in the rankings and maintain the hygiene of your site over the internet.

Social Media Optimization

In the last 3 years, Internet has seen the whole new social revolution for using internet as a media to access quality and filtered content. Social media has become the most powerful tool to express and share views by millions of users. Emergence Facebook, Twitter, YouTube, Bloggers and LinkedIn as the biggest online community worldwide, allowed businesses to capitalise its tremendous potential in various ways.
These entire medium allows businesses to engage with their customers and potential customers like never before. You can listen to your customers about their taste, needs, complains and choices.
Power of "word of mouth" is acceptable by almost every business worldwide and this medium allows you to leverage the hidden potential of this.
MindsArray helps you to capitalise the potential of social media for your business. The underlying social media promotion strategy for each business case will be different on case to case basis.
However you can broadly achieve following things from social media.

1. Interact and Engage with your existing customer
2. Reach to the community of your potential customers
3. Listen to what people are looking for related to your business
4. Find patterns of buying and choices